Control eligibility to serve YouTube & partner video line items on Google TV
Google TV is a media-streaming platform that allows users to stream TV shows, movies, and other video content from their favorite streaming apps and services. Advertisers will soon be able to control whether their YouTube & partners video line items serve on Google TV separately from controlling eligibility to serve on video partners. Previously, eligibility of YouTube & partners video line items to serve on Google TV in-stream inventory was controlled via the video partners inventory source.
The Google TV inventory source will initially be available and enabled by default for efficient reach and non-skippable line items, as well as Instant Reserve deals using bumper and non-skippable in-stream ads, and Masthead ads (for select advertisers only). Eligible line items may serve within in-stream inventory on Google TV channels and Google-owned inventory in video-streaming apps available within Google TV.
Advertisers will have the option to opt out by deselecting Google TV in their line item’s Inventory Source targeting, and report on key metrics using the Inventory Source dimension in YouTube reports. Existing line items that were opted into video partners will automatically be opted into Google TV, to preserve existing serving behavior.
Value based bidding for YouTube & partners video action line items
Value based bidding considers the value that different Floodlight activities may have for your business. Use value based bidding strategies to optimize your bids to achieve more value, rather than simply a higher number of conversions. This enables you to apply custom bidding strategies to YouTube video action line items, specifically Maximize conversion value and Target ROAS.
Global expansion of 30 second non-skippable ads on YouTube Select
30 second non-skippable ads will soon be available through Instant Reserve when targeting YouTube Select lineups in all countries. This format allows for richer storytelling and makes it easier to use your existing video assets with YouTube’s most-streamed content. Booking through Instant Reserve also enables additional capabilities, such as targeting Custom Affinity, Detailed Demographics, life events, and in-market audiences.